Schema Markup Guide: Get Rich Results in Google

Schema markup is structured data added to your website's HTML that helps Google understand exactly what your content is about. Get it right and you can earn 'rich results' in Google search — things like star ratings, FAQ dropdowns, product prices, event dates and more. These enhanced listings typically get significantly higher click-through rates than standard results.

What Is Schema Markup?

Schema markup uses a standardised vocabulary from Schema.org to describe entities in your content. You add it to your HTML in JSON-LD format (the format Google recommends) and it sits in a